With the rise of social media, there are many who have been announcing the death of blogging. This may sound grim but it doesn’t necessarily reflect reality. Blogging may have changed and evolved but it’s still alive and well (fear not). However, competition is higher than ever before and putting together a good blog post is just not enough to make sure that you are read by the right people.
How can we ensure that our blogs are visible and attract readers? Not only we must produce and publish the best content as we possibly can, but we should all be using social media alongside our blogs. The reasons why you should bother with it are many: it will help spread the word and add some nice traffic numbers to your stats, you will be speaking directly to a targeted audience (your community of followers who are people who are keen on hearing about what YOU write) and it’s a great way to foster engagement.
This said, I have put together a list of 5 things that if you start doing today, that I promise will soon start yielding results.
Share, share, share
Making sure that you update your social media profiles with your latest content is key to amplifying your message, but first you need to make sure that you are on the right platforms, to start with. Ask yourself: Who are my readers and where are they? Also, don’t forget to find out what are the most popular hashtags that relate to your content and use them.
Automate where possible
Sharing your content on social media is a task that can be time consuming and make you feel like you have to be on your phone 24/7. Well, the reality, no one can be on their phones or laptops constantly as life is also there to be lived. For this reason, there are a few tools that can make this task more efficient. I use IFTT to create recipes and connect several apps, reducing the need to manually repost content over different platforms. To schedule posts ahead of time, you can use either Tweetdeck or Hootsuite. Using these can be useful for posting content whenever you know you won’t be able to be online. For sharing third party content and avoid cramming your feed all at once, try Buffer. It adds a button to your browser and Twitter feed and allows you to stagger posts by placing them on a queue. Remember, social media is not just about talking about ourselves, it is also about sharing!
Format your posts
The same image won’t do well in all platforms, as each and every one of them will have their own optimal formats. Recreating different formats and sizes of the same image might not be exactly time saving but you should at least take this into consideration when reposting content. Same thing goes for written content – when you share an image on Instagram and you know that it will automatically be reposted on Twitter, remember the 140 characters limit!
Engage with others
As I’ve said above, social media isn’t just about sharing what is going on with you and your content. The most important thing you can do to get other people’s attention is by speaking to them. And I don’t mean to just tell them about the great post you just published – instead, ask them about theirs! Another great way of engaging and creating a buzz is by participating in Twitter chats. There are plenty to choose from, with themes ranging from beauty to blogging. If you want to give it a go, try using the tool TweetChat, it will make it a lot easier to follow and respond to conversations.
Personally, I find this part the least attractive part of the process (I tend to prefer the creative bits) but I have to admit that it might be one of the most important ones. The main reason why you should take time to evaluate and analyse your results/ traffic is simple: it will tell you what you are doing well, that you should keep doing and what you should stop wasting your time on. Most of the tools I mentioned earlier will have some level of analytics you can look at. Also, don’t forget to check your Google Analytics to see which platform is sending you the most traffic.
Have something to add? Let Sara know by tweeting her at @HelloThMushroom or by popping over to her blog Hello The Mushroom and leaving her a message there. Fancy guest posting here yourself? Get in touch!