Can you tell us a bit about yourself and your blog? How did you first get into blogging?
Hey, I’m Charlotte from Charlotte Adele. I have just recently re-branded from The Social Snob which was scary init self. I’m a mother to two little devils, I chose to not include the children through my blogging adventure purely to keep them away from social media for as long as I can. I have been blogging for nearly 3 years and in that time have had to pinch myself on more then several occasions as to what opportunities it has brought me and the fabulous people I have been able to meet.
You’re what we call an “undercover mum”, in that your kids don’t – or rarely – appear on your blog. Do you find it hard to not include such a major part of your life in something so time consuming?
I love that ‘undercover mum’, I really find it difficult to not be like ‘ look at the beautiful children I have made’. They are everything to me and just solely talk about beauty sometimes makes me feel guilty. As if I should be like ‘yeah I’m actually a mum, so here’s some mum talk’. I want to be relateable to my readers and often wonder if injecting more mum topics would be more helpful? [We don’t think so, we love your blog just as it is!]
What do you think is the best “service” a blogger can provide their audience?
The best service anyone could offer their audience is definitely showing them the real honest you. I think of the bloggers that I love and pin point what I enjoy from them. You have to have something that people can relate with. Be that where your from, interests, your backgrounds or hobbies etc. As soon as you find that common interest with a blogger the rest is history.
Do you have a full-time job as well? How do you find the time to run your blog so professionally?
I can happily say I’m a full time blogger and it’s the best thing I have ever done. Even now I find it hard to stick to a posting schedule and usually my daughter will be my assistant when trying to take photos for my blog, after running around after everything she’d hidden from me and keeping her at legs length I can try and get the best picture I can. It’s so adorable how they know what I’m doing and try to add their toys into a flatlay. So yes blogging is my thing and I love that I can still be home or at the park and even take my son to school instead of being stuck in an office away from them.
How has your blog changed since you first started it, to now? What was your first post about?
OMG it’s changed a whole lot, I don’t even want to look at what my first post was. I’m pretty sure it was a foundation review and I was slagging the girl from the beauty counter off because she was dreadful. I thought I wanted it to be a bit sassy and gossipy. I quickly learnt that I preferred writing about things I enjoyed trying out and loved talking about positive things.
Do you have a favourite post that you’ve written? Does it differ from your most popular post?
I know this is so clíche but all my posts are my favourite. I put so much effort into them that I cant choose one in particular. My most popular post is a review I did on Flawless Cosmetic. An aesthetic company for when I had my lips done. It’s my most read post and brings in so many emails about my experience. Although cosmetic surgery has become so popular in 2016 I think people are still very scared of it and I don’t blame them.
What’s been the best thing about your blogging journey?
The best thing is the brands that I now work with on a regular basis. I have always been a beauty junkie and my very first high end foundation was from Estee Lauder. I could stand around in Boots or Superdrug all day just looking at the gorgeous makeup. So now when I receive regularly PR packages from brands that I used to save money up to buy or lust over is a dream come true. I am so proud of where I am but cannot believe I am so lucky that these big wonderful brands would even want my opinion on their products.
I’ve met people that I can call my friends. Something I never thought would happen. How someone you have never met is basically your double, it blows my mind.
We all know you’re a fantastic beauty blogger, but if you could do it all again, would you choose a different niche? Why/why not?
That’s so sweet of you to say, no I wouldn’t. I couldn’t!! Even before writing a review on a beauty product was a thing. I would be asked what my hobbies were and I would always say makeup, beauty, handbags, shoes and pretty things. It is such a wonderful thing that you can make a career out of writing about things you are passionate about.
A lot of people think that blogging is an easy way to make money, but we all know it’s not that easy. What advice would you give new bloggers?
I would say be patient and consistent. Bloggers put so much creativity into their content it is gutting when they don’t get the credit they deserve. You have to Trojan on even when you get knock backs, even knock backs from people you thought were friends and supported you. Believe in yourself and trust your decisions.
And finally, we want to share the love, so who would you like to see us interview in the next newsletter?
It has to be the beautiful and complete #girlboss that is Rosie from Mummy And Boo. She is my everything and it’s all thanks to blogging that sparked our friendship.
Have something else you’re dying to ask Charlotte? Go say hello on Twitter and get asking!