Can you tell us a bit about yourself and your blog? How did you first get into blogging?

I’ve been an air hostess for the last ten years, and I’ve always had a passion for beauty and writing. After finishing university in 2011, I really missed having an outlet for my thoughts. When people at work started asking my advice on make up and beauty, it was my friend who encouraged me to start a blog.

Haven’t I seen you on the telly…? Tell us about that!

Oh no! I didn’t think many people knew about that! I’ve been on TV a few times now and it’s quite nerve wracking being background. My first taste of TV was being in the audience for the classy Jeremy Kyle show. I think I was shown more times that the actual people on it. The second time was when I was in Gran Canaria and TOWIE were filming. As my company were the sponsors of the show, I got invited down. I had to dance for an hour with no music whilst Bobby was talking about a dream man. Finally, I’ve appeared in the Real Housewives of Cheshire, in series 2 as I went to Tanya’s baby gender reveal, and I’ve just finished filming for series 3 for Lauren’s perfume launch. I’m really good friends with Tanya, Leanne and Lauren so it’s always nice to see them. I couldn’t do TV full time though, I feel so awkward!

What do you think is the best “service” a blogger can provide their audience?

I’ve always had the ethos that I will be honest and never give out false information. I don’t tend to write negative reviews on my blog, but I will always give a real review. I pride myself with the fact that my readers know that I am honest and often mention how they turn to my blog for a reliable and fair report.

You have an INCREDIBLE full time job too, so how do you find the time to run your blog so professionally?

Sometimes, I do not know how I do it. There are times where you can tell I’ve been busy as I may go a week or two without posting on my blog or social media, then other times, I am really consistent. Luckily, when jet lag keeps me awake I get my laptop out, and I do write a lot of stuff from various hotel rooms across the world!

How has your blog changed since you first started it, to now? What was your first post about? 

I can’t bear to look at my old posts, because I tried to be like other bloggers rather than just being myself. My first ever post was a What’s On My Face post and I’ve never done one since. The main thing that has improved over the last 3 and a half years is my photography. I’ve really invested a lot of time and effort into learning about my camera and how to edit my photos so they look fresh and bright. I’ve also invested in a sleek layout and branding, and I’m really pleased with how professional it looks now.

Do you have a favourite post that you’ve written? Does it differ from your most popular post?

As I’ve always been primarily a beauty blogger, I took the decision to move from my comfort zone and start including some more fashion posts. My first fashion post was for Asda and it got a record amount of views on the day it was posted. It really spurred me on to do more, and I get then most incredible feedback from my readers whenever I post about fashion rather than beauty. Maybe, I need to do even more!

What’s been the best thing about your blogging journey?

The opportunities that I have had have been unbelievable. I’ve been sent on a trip to South Africa, staying at a 6* hotel in Sun City, I’ve interviewed Elle MacPherson and Richard E Grant for Selfridges and I’ve worked with some of the biggest and best brands in the world. Although all these things are amazing, I think the best thing about my blogging journey is how it’s improved me as a person. I have a lot more self esteem and body confidence now, from sharing myself online. It’s really changed my life.

We all know you’re a fantastic beauty blogger, but if you could do it all again, would you choose a different niche? Why/why not?

Not at all. I started my blog for that reason, and that reason only. With time and growing my blog, I’ve realised that other areas that I cover aren’t niches, but part of me and my world.

A lot of people think that blogging is an easy way to make money, but we all know it’s not that easy. What advice would you give new bloggers? 

Blogging is amazing, but I never went into it for the money or the ‘free’ stuff. I went into it with a passion to share my love. It’s hard to not get carried away with the number of followers you have, how to improve DA and how to get press samples, but you can tell a mile off if someone is in it for the wrong reasons. My content is the most important thing to me, and I want to create beautiful photos to showcase beautiful products and write in such a way that it engages people and that’s my main priority. Everything else is a bonus when starting a new blog.

And finally, we want to share the love, so who would you like to see us interview in the next newsletter?

Ooh, so many people to choose but I would have to say that I would love to see my sister from another mister The Social Snob, Charlotte.


Have something else you want to ask Anoushka? Head over to Twitter and get chatting now!

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