1. Can you tell us a bit about yourself and your blog? How did you first get into blogging?

I run Adventures of a London Kiwi; a travel, food and lifestyle blog that shares the quirky and lovely discoveries that I make around the world. I moved to the UK from New Zealand, and after a few years found myself falling out of love with my adopted home of London. Blogging was a result, and the rest, as they say, is history! Now I’m fairly sure I’ve seen more of this city than a lot of locals (including my husband!)

  1. What do you think is the best “service” a blogger can provide their audience?

Share their passion. There is nothing as wonderful to read/see something genuinely amazing or moments that make a blogger’s heart thump. It can be anything from an amazing coffee shop to sharing a sunrise with someone special – alongside practical and honest advice.

  1. Congratulations on launching your own freelance business! Can you tell us what made you take that leap?

I’ve been working in an office for nearly 10 years and running my blog as a part-time hobby for nearly 5 years. When I passed a milestone birthday and did a life evaluation, I realised that I had to act now to change the areas of my life that I didn’t enjoy. The logical step was to offer small businesses the benefit of my social media strategy knowledge – I can’t wait to see where the next year takes me!

  1. Now that you’re working for yourself, how do you find the time to run your blog so professionally?

It’s just making time in the evenings and weekends, much like when I was working in an office.

  1. How has your blog changed since you first started it, to now? What was your first post about?

It has changed from a straight journal (one where I even jotted down my daily exercise routines) to a far better written creative outlet that occasionally works with brands or as an invited guest. My first post was literally a ‘Hello World’ post back in 2012 – but everyone has to start somewhere!

  1. 6.Do you have a favourite post that you’ve written? Does it differ from your most popular post?

My personal favourite has to be either when I accidentally said no to my husband proposing, or the Ode To Toast that I wrote a few years ago – they are often the posts readers mention! My most popular posts are a double Butterbeer recipe and a post about road tripping in Scotland.

  1. What’s been the best thing about your blogging journey?

It’s a cliche so often used that it is almost an online trope, but the best thing about blogging has been the community that has developed. A more passionate, dedicated, self-starting community I think would be difficult to find. I also host a monthly travel link up with two good friends of mine (both met via the internet) which has developed a lovely network of bloggers around the world. We love new participants – the details are here.

  1. We all know you’re a fantastic travel blogger, but if you could do it all again, would you choose a different niche? Why/why not?

That’s very sweet – I don’t think I’m anyone really special, just slightly addicted. I wouldn’t change my niche – in fact, I probably don’t have an actual niche – I’ve always just wanted to share posts about topics that make my heart flutter.

  1. A lot of people think that blogging is an easy way to make money, but we all know it’s notthat easy. What advice would you give new bloggers? 

Blogging takes dedication, and to build it up to a level that you can monetize it? This takes intense dedication and a very targeted strategy. Just enjoy the creative outlet.

  1. And finally, we want to share the love, so who would you like to see us interview in the next newsletter?

There are too many amazing people. I would love to see Amanda @ Rhyme and Ribbons, Amy @ Toothbrush Travels, Rebecca @ RunawayKiwi or Claire @ Country Mouse Claire – they are all incredible ladies with fantastic tales to tell. See what I mean about a fantastic community?


Have something else you’d like to ask Emma? Head over to Twitter now and say hey!


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